Mission

Aaron Siskind, "Pleasures and Terrors of Levitation #99"

Art history has proven ruthlessly forgetful.

 

Rediscovered Masters champions late-career artists (and those who have died) who, for various reasons, have not expanded or sustained the exposure they deserve.

 

Rediscovered Masters is a platform for exhibition planning. We make  artists connectable to museum curators, gallerists, historians, and critics who might otherwise remain unaware of their works.

 

By adding compelling works to the dialogue we create the effective convergence of scholarship and publicity. The goal is to present on-line exhibitions that turn into live exhibitions at museums and galleries.

 

Here are two recent examples:

The prominent art historian, Barbara Rose, has stated that Joan Thorne [b.1943] is one of the most important women painters to emerge during the 1970s. Thorne was in two Whitney Biennials, won the coveted Prix de Rome, and had a solo at the Corcoran Gallery.  Despite her success, a number of valid reasons conspired to cause her to gradually fade from the scene — among them a significant length of time living abroad.  After meeting with her in her New York studio we secured for her a rediscovery exhibition in 2010 at Sideshow, the highly respected pioneer gallery in Williamsburg, Brooklyn. That show received positive reviews in both the New York Times and Art in America. As a result, we have opened the doors to other galleries throughout the country and are in ongoing discussions about the next exhibition opportunities.

Joan Thorne was among the very few women ever given a solo at the Corcoran Gallery of Art (1973)

And what about those artists who were never in the limelight to begin with, but who left large and compelling collections? The remarkable story of Arthur Pinajian [1914-1999] is not about rediscovery but about a completely new discovery. Here was an abstract painter, and hermit, who lived amid the Woodstock (New York) art colony but never exhibited. The great contemporary historian of American art, William Innes Homer, first reviewed the collection, which had been destined for the Dumpster. Together, we assembled a group of essayists to produce the monograph. Publication was launched concurrently with an exhibition that traveled to museums in Woodstock, Boston, and Los Angeles in 2010–2011. Ever since 2012, when we began curating exhibitions for galleries from California to New York, sales have been extraordinary. ABC's "Good Morning America" news show called it "The unlikely discovery that has rocked the art world!"

 

 

 

 

 

These artists’ collections were successfully launched before new and appreciative audiences in both the museum and gallery worlds owing to real relationships. Warm introductions get attention. Scholarship, not hype, draws respect. We cherish our reputation. And we cherish holding artists’ reputations in trust.

In short, Rediscovered Masters provides a completely new and dynamic system for reconnecting late career artists and artist estate collections with museum curators, gallerists, and collectors. As part of our focused mission, our Art Advisory Board is very selective — its members are sensitive to recognizing the highest accomplishments of visual expression. Once an artist is nominated by a board member, we vote. If an artist is accepted as a member, we become constantly proactive on their behalf, whereas most art websites are passive and reactive. We alert the most pertinent prospective exhibitors and buyers.  We introduce the artist’s works to museum curators and gallerists who otherwise may never become aware of them. And, as part of that connection, the artist is armed with a veteran partner for successfully dealing with these new opportunities.

 

Focusing where it matters

 

Many thousands of websites display fine art. There are even hundreds of group sites, all of which are passive displays. But redM is the only site focusing on late career artists and artist estate collections — and the only one that is proactively promoting its members.

Our Mission is to connect artists with museum curators and gallerists who have the strongest affinities with their particular approach to art — their concept and style. In order to effectively make such specific connections, we have carefully identified the missions and affinities of thousands of curators and gallerists worldwide.  

But how do the artists grab their attention?

Through our curated exhibitions. We put ourselves in the shoes of a museum curator. We make careful curatorial decisions to create one or more thematic exhibitions for each artist. Further, we write essays that are both biographical and critical in nature. Together, these make compelling presentations. Without hype. Without fluff. So, when we alert these curators and gallerists, they are eager to take a long and serious look.

Rediscovered Masters is not one of the thousands of websites that are basically static advertising platforms for a wide range of artists whose works are of even wider-ranging quality.  Rather, representation on our site is by invitation only. That’s because we understand the seriousness with which curators, dealers, and collectors approach their missions. And these are the people who will matter most to you.

The Curators’ Mission is to apply their professional insights to develop and illuminate the strengths of their museums’ collections. After all, the soul of every museum is its permanent collection. So, these curators are keen to add new works that are pertinent. Acquisition funds can come from “angels,” those benefactors who make significant donations to the museum, or from deaccessioning unwanted works that have remained in storage for many years. The primary aim of this development process is the creation of best-in-class thematic exhibitions that attract an enthusiastic public.  It’s the obligation of every museum.

Rediscovered Masters has identifed the special interests of every museum curator. And, when an exhibition is being planned, we learn about it years in advance. As a result, whenever our system matches works as an appropriate fit, we automatically alert the curator about the pertinent artists.

The Gallerists’ Mission is very similar to that of a museum curator, except that their goal is to sell art to private collectors and museums. Gallerists are keen to better understand the sensibilities of their clientele and establish long-term relationships with them. The problem for artist estates and even distinguished late career artists is that connecting with the most appropriate — and most effective — gallerists is very difficult. Most galleries have a fixed number of artists in their “stable,” and it’s tough to break in. Nevertheless, when we bring the most pertinent artists to their attention, it’s not through interruption but through permission. That’s because they have told us that they want to be alerted. Just as with museum curators, we have identified their special interests. When a gallery is planning an exhibition, we learn about it well in advance. As a result, whenever our system sees a particular body of work as being a proper fit, we automatically alert the gallerist.

Collectors typically have a very personal approach to living with art. The most serious of them are passionate about building their collections. They follow museum exhibitions and are often closely advised by trusted gallerists. Rediscovered Masters reinforces those relationships by encouraging our visiting collector-viewers to work directly with the appropriate gallery representing each artist. We also connect to collectors directly through our planned live exhibitions at upscale high-traffic venues in major art destination cities.

Our satisfaction comes with the thrill of discovering artists, the exploration of their lives, and the effective presentation of their life stories. We serve as a catalyst for connecting these worthy artists, be they under-recognized talents or compelling new discoveries, to both the museum and gallery worlds.

Please go to the Q&A section for detailed answers to your questions.

If you do not see your answer, please contact us.

 

What happens if the promotional efforts for an artist lack a strong scholarly foundation?
Art critics, museum curators, and major gallerists will ignore it as so much hype and fluff.